For creators researching their niche
Stop guessing why Reels work. Start studying the patterns.
Break a public Reel, or your own script, into its hook, storytelling, structure, call to action and payoff, with the exact lines behind every finding. Then bring what you learn to your next video.
Sign in with Google or email to start.
65out of 100
- Hook24
- Body68
- CTA69
- Structure90
- Payoff90
A real analysis
One script, five parts, every finding quoted.
This is unedited output from ContentDesk's scoring engine for a short script we wrote for this page, not a creator's Reel. A Reel gets the same breakdown, plus a timestamped transcript and any public counts Instagram shows for it.
Hook
The opening lines. Do they give a reason to keep watching?
24- To improveThe opening does not ask a question.
Most people quit meal prep after one week. The problem isn't motivation. It's that Sunday prep turns into a three-hour cooking marathon, and by Wednesday every
Body
The middle. Is the point explained, supported and easy to follow?
68- WorkingUses clear connectors to walk through the point.
- WorkingExplains the reasoning behind the claim.
First, cook two proteins and three vegetables, nothing else, because fewer ingredients means less cleanup.
CTA
The ask. Is there a clear request, and a reason to act on it?
69- WorkingEnds with an explicit call to action: Save this.
- To improveThe CTA does not explain why the viewer should act.
Save this for your next grocery run, and follow me for more simple kitchen systems.
Structure
The arc. Does it move from setup through development to a close?
90- WorkingContains a problem stage.
The problem isn't motivation.
- WorkingContains a proof stage.
For example, roast chicken becomes tacos on Monday and a rice bowl on Tuesday.
Payoff
The ending. Does it resolve what the opening set up?
90- WorkingEnds with an explicit resolution or summary.
- WorkingCircles back to the framing from the opening.
That's how meal prep finally sticks.
Recommendation
- Open with a clearer promise, a specific number or a question inside the first few seconds.
Captured from ContentDesk's script analysis, score version baseline_v1.1. The score is a product-defined rubric over the text, not a prediction of views or reach.
Creator research
Study a creator's Reels side by side.
Enter a public creator profile, choose 5, 10 or 15 Reels, and ContentDesk transcribes and scores each one with the same five-part breakdown. In the app, this is Competitor Analysis.
- A transcript and a content score for every Reel, with the lines behind each finding
- The view, like and comment counts Instagram shows publicly, marked unavailable when it doesn't
- A summary of the run: totals, averages and the strongest Reel
- TXT, SRT and JSON for each Reel, or one ZIP for the whole run
ContentDesk lays the Reels out next to each other. Spotting what a creator keeps repeating is your call; it doesn't summarise patterns for you.
Prefer a head-to-head? Compare two Reels, or two scripts, on the same rubric.
How it works
Three steps, from Reel to revision.
Paste a Reel or a script
Drop in a public Instagram Reel link, or paste a script you're still drafting.
Review the analysis
Read the score for each part and the exact lines that earned or cost it points.
Use the findings
Fix the weakest part first, like a flat opening or an ask with no reason, before you film or post.
Questions
What ContentDesk does, and doesn't.
What can I analyze?
Public Instagram Reels, scripts you paste in, and 5, 10 or 15 Reels from a public creator profile in one run. Private or deleted Reels can't be analyzed.
Does the score predict whether a Reel will go viral?
No. The score is a product-defined rubric over what a Reel or script says. It doesn't see visuals, editing or audio, and it isn't a forecast of views or reach.
Where do the view and like counts come from?
Only from what Instagram shows publicly for that Reel. When a count isn't available, ContentDesk says so instead of estimating it. Scripts have no counts.
What can I export?
Reels export as TXT, SRT or JSON, and a creator run as one ZIP. Script results can be copied or saved as TXT or JSON.
Do I need an account?
Yes. You can sign in with Google, or with an email address and password.
How is my data handled?
To analyze a Reel, ContentDesk fetches it from Instagram and sends its audio to a third-party transcription service. Creator runs use a third-party service to list a profile's Reels, and their finished transcripts may be kept on the server so an interrupted run can be recovered. When you create an account, your email address is stored.